You do not have to price match! You are better than that. Sell the other benefits of your product, and sell you! The only difference can be as little as £3 a month; that’s only 10p a day. Wouldn’t you pay 10p a day for excellent customer service? Customers are coming back to companies because of this very issue. Break it down to the ridiculous!

I knew a guy that left a good job because he got an extra 2K a year on his basic…..false economy! The job was stress city and he did it for all for £5 a day extra. £2,000 sounded a lot but was it……?

Help your customers understand the real impact of change!

Sell the sizzle, not the steak!

Happy selling,

Harry